ELENAR is a design studio based in Switzerland. Our foundational concept evolves around the abstract idea of joie de vivre. A sense of harmony and energy that individuals share when they come together in a group. A feeling of great happiness and enjoyment of life also referred to as collective effervescence by pioneering sociologist Émile Durkheim.
The brand aesthetic takes a modern approach on the rock’n’roll lifestyle. Elements of contemporary art and architecture are incorporated in the design language to create a refined take on high-end fashion. All garments are crafted with the highest-quality sustainable fabrics.
